Will Ferris – Vice President Search Marketing Operations, GCommerce Solutions

Will started with GCommerce Solutions in 2006, completing various project work for business development. He quickly found a passion for Search Marketing, and lead the project development for GCommerce’s largest paid search account. Today, Will develops cutting edge search techniques and frequently challenges his team to innovate on behalf of GCommerce’s clients.

Chris Jackson – President, GCommerce Solutions

Chris was one of the original members of GCommerce when the company was formed nearly 10 years ago and brings more than 20 years of experience in the Hospitality and Travel industries. Prior to joining GCommerce, Chris was the General Manager of a number of independent hotels and resorts and has a great understanding of all facets of operating a successful hotel. He is a recognized digital marketing strategist with skills in online branding and positioning, search marketing, website development, email marketing, social media marketing, eCRM and revenue management. He is often invited to speak at industry conferences, such as MLIS, Bitac, Casino Fest and the Costa Rican Congress.

Additional speakers for the 2014 Hospitality Marketing Exchange will be announced as they are secured.